From Start-up to Multimillion Omni-channel Business with NetSuite
The Back brand was created to offer posture-correcting clothing items designed by a specialist orthopaedic surgeon based in Harley Street. The success of the products meant that Back needed a system to handle multiple omni-commerce channels. The start-up company also required help to link its various international offices and develop best-practice commerce in order to grow its business globally.
Altrincham, Cheshire, UK
Number Of Users
Excel spreadsheets, Sage, Projectlibre
Other Solutions Considered
NetSuite Products Implemented
NetSuite Manufacturing Cloud
"The team at Cloud Business Solutions were invaluable. Their insight and experience within our sector was obvious from the start and their process and technical expertise outstanding. We felt very safe in their hands."
- John Smith, CEO, Back Healthcare
NetSuite OneWorld allows start-up to conquer the world
UK based start-up corners market in Europe
Back's ambitious growth plans from start-up required that they based the business on solid foundations. The company chose NetSuite Manufacturing Cloud to manage its multi-site manufacturing and distribution operations and NetSuite OneWorld to manage multiple sales channel including retail, e-commerce and third party sales channels, quickly establishing the business in Europe.
Cloud facilitates volume manufacturing in China
As demand in Europe grew, the company saw opportunities to further expand into other markets, but first needed to optimise its manufacturing capability in China. Following extensive research, NetSuite Manufacturing Cloud was identified as the best solution to enable it to rapidly grow manufacturing capacity.
Omni-channel solution expands from Europe into the Americas
Once established in Europe, Back took the brand into the Americas, offering customers the ability to purchase products through multiple channels. As well as providing easy access to purchase its products for customers, NetSuite OneWorld provides Back with a global stock management capability, accessible from any office 24/7.