SuiteCommerce Enables Accurate Stock Management Across OmniCommerce Channels
Omnichannel retailer True Shopping runs multiple brands across multiple channels in multiple regions in Europe. They needed an omnicommerce solution that could accurately manage and route stock across multiple channels to optimise stock levels whilst ensuring a great customer experience. Step forward NetSuite SuiteCommerce.
Company
True Shopping
Location
Lancashire, UK
Industry
e-commerce/online retail
Subsidiaries
5
Number Of Users
250
Systems replaced
Custom e-commerce system, Sage, third-party WMS
Other Solutions Considered
MS Dynamics, Magento
NetSuite Products Implemented
NetSuite SuiteCommerce
"The Cloud Business Solutions team convinced us that SuiteCommerce coupled with their unique understanding and appreciation of the challenges our business faced would be the answer to our twin aims of delighting our customers and expanding our business across Europe."
- John Smith, CEO, True Shopping
Total Cloud Enabled Omnicommerce Solution
A single version of the truth across all channels
With multiple brands selling multiple products across multiple channels, True Shopping needed a system that was powerful enough to handle all their stock data to ensure that customers could never be disappointed by stock issues adversely affecting their shopping experience. As Suite Commerce is cloud based, barriers such as location and brand just melted away and a real-time view of stock across all the business was available instantly.
An accurate P&L instantly, in real time
Due to the fast moving nature of the business and the need to have stock available across several channels meant that providing an accurate P&L report to the business was becoming a real challenge for the financial team, affecting the decision making capability of the business. With SuiteCommerce, managing stock became a breeze, which in turn meant that financial data is both accurate and timely. Wit the ability to create a P&L instantaneously, business decisions can be made quicker and growth plans accelerated.
Lead tracking enables optimisation of marketing budgets
Customer acquisition is a key requirement of the business, with accurate tracking of leads essential to future marketing planning and optimisation of budget allocations. SuiteCommerce allows accurate tracking of individual advertising campaigns and lead acquisition throughout the entire sales funnel. Armed with this data, True Shopping can optimise their marketing activity, spending budget on campaigns that offer the highest conversion rates, as well as gaining insightful data for improved customer retention strategies.
